Not every company can say their CEO used to live in a dumpster. That’s our founder’s tale—from tech pioneer, to professor, to tiny space astronaut.
Jeff Wilson got his start at the height of the dot-com boom in the late 90’s. Silicon Valley was buzzing, but after three years he felt stifled by the system and its lack of real innovation. Wilson quit the corporate grind, buried his Rolex in a California desert, and set out to find more from life.
Years later, after earning a Ph.D. and becoming a professor, Wilson became fascinated by minimalism. He sold most of his possessions for a dollar apiece and spent his summer breaks traveling abroad with nothing but the clothes on his back. After moving to Austin, Texas, his love for minimalist living culminated in an educational and social experiment where he lived in a used 33 square foot dumpster for an entire year.
Small living led Wilson to reimagine what a comfortable home could be—especially in a growing city in need of affordable, urban housing. He took all the best elements of dumpster life—more from less, beautiful design, and smart technology—and conceptualized a dream space. He called it KASITA. A whole new category of living.